Medieval, traditional, multisectors … Craft fairs are a good opportunity to sell our products. They offer the opportunity of sale directly and we can give a personal treatment to our customers. In addition, we can listen to their opinions and suggestions, as well as other craftsmen. From here will come inputs that will allow us to improve our products, image, prices… Today we present 8 tips and recommendations that will help you to sell more at a crafts fair. We started.
8 Tips & Recommendations for Craft Fairs
1- Announce your participation in the fair days before
Use your profiles on social networks or other channels to announce that you will be at craft fair 15 or 20 days before.
From experience, we can recommend that it is best to announce it 15, 7 and 1 day before. This way you can hit more times and make sure they know you will attend. In addition, you can retain loyalty to your followers and buyers by announcing a discount for all those who have seen your ad.
2- Prepare business cards
We have attended many craft fairs and always find a common behavior. Many people, mainly women, look at the products with attention. They look and look. They find a card, they pick it up and leave without buying anything. Why? In some cases, the influx of people prevents the products from being carefully analyzed. In other cases, the contact may be picked up to come back later. Or maybe that card is inspired by its design.
Even if the card ends up in the trash, it is a demonstration that that person is interested in our brand, product or image. Even for a second, that woman or man has dedicated us exclusively his attention. If the impression has been good, it is very likely that at another time, day or year they will buy. This opportunity would be lost if we do not have sight cards.
Look for an original design that illustrates your brand, logo and with a contact clear and easy to read. For less than 60 € you can print 500 cards in some printing press or, if you prefer, order a company seal and cut the paper yourself. The important thing is that if they look for you, they will find you. That is why your name or your brand name, telephone number, email address and, above all, web or social profiles should appear.
3- Be recognizable
The craft fairs are composed of several stands organized around a square or distributed by streets. Usually they are crowded spaces, full of people and with elements that distort the attention of customers like music, cold, heat … Before this “noise” we must make ourselves a place to be recognized easily.
Placing a sign at the top of the entrance to our stand will be crucial. At most, 2 or 3 words with our brand or logo, with contrasting colours. If it is possible, just below we can make a brief description of our business in smaller print. In this way we will be recognizable among the crowd of people and get the attention of the customers really interested.
4- The product should highlight
In the thematic craft fairs, where it is mandatory to decorate the stand, a typical mistake is usually made: the ornaments. The decoration, even the architecture of the stand itself, can remove the protagonist of the products. It is a mistake that can ruin the sales, although our intention is the opposite.
To avoid this, it is important that the background colour is neutral and that it contrasts with the product. If we sell wood products, the support on which it is exposed cannot have the same colour. It uses a fabric or other materials totally different, but without contradicting the artisan image.
5- Each product in its place
This point will depend on the type of product we sell. If we offer food products (bread, sausages, cheeses, …) the placement should convey a sense of abundance. Placing them on top of each other, respecting the different typologies, is a classic system but it works. In the era of consumption, it is important that our customers can choose and, for that, we must have stock.
On the contrary, if we offer luxury goods or exclusive products, the best thing is to give a minimum space between them. Look at the museums.
In any case it must be clear that we sell. Otherwise you can create confusion.
6- Lighting, essential
Have you ever considered buying in the dark in a supermarket? In the craft fairs sometimes happens. Strange as it may seem, we can still find some stand without its own lighting. This is not a problem, provided that it is carried out in broad daylight. But if the artisan fair will be held during the afternoon or evening, we cannot believe that street lighting will serve us. The same happens in the fairgrounds or municipal pavilions. The existing light is not intended to illuminate our stand and still less our products.
In these cases, an auxiliary electric motor or batteries can help us give light without having to be connected to the municipal network. Having one or two light bulbs working at our stand can help us sell more for longer hours, while giving greater visibility to our products.
7- The price, a visible element
Publishing the prices of our products is an obligation and a necessity. Until a few years ago, when everyone had a job and a stable lifestyle, it was possible to participate in a craft fair without exposing a price. Today it is totally different. In the era of information and international trade, to believe that someone is going to come to our stand to ask us some price is to assume too much. If there is no price, there will hardly be a sale. We can only sell someone to whom the price does not pose a problem, or what is the same, to almost anyone.
Placing the price next to the item, clear and visible, is a way to be more transparent, expedite the purchase and take a position in the market. It is a risk, but not doing it is much worse.
8- An original packaging … and practical
Finally, the packaging. Printing our logo in a bag or box is not a frivolity typical of multinationals. If we buy a craft product, it is usually a unique piece. Thus, the packaging with which it is served should also be. Who has not bought some to see a product just as it was presented? An original packaging and according to our brand is more sexy and sells more.
On the other hand, this packaging should be practical. Above all, it should be lightweight, sturdy and easy to carry. To this we must add that our customers already have at least one hand occupied, either with other bags or with the bag.
What do you think? What other tips or practices could we apply at craft fairs?