The retail sector is one of the most lively – and competitive – nowadays. The store, the retail space par excellence, is no longer just a place to buy products. It is the space where the philosophy of the brand materializes and where we can live the experience that it offers us. If a few years ago the advertising in the traditional channels was the best way to publicize a brand, today the store has occupied that place. For this reason, today we want to present 7 retail trends that you can apply to your store or business.
1- Spaces inspired by social networks
Saying that social networks are a source of inspiration is nothing new. To affirm that some businesses are thought to be able to become a “selfie” is something more and more common. Innovation is found in creating a business by and for social networks. Or at least that is one of the ideas with which “London Terrariums” is born. This is a small retail store designed from a photo taken from Instagram. Its owner discovered that terrariums were fashionable objects, especially in this social network, and that there were many people who might be looking for one. Thus, a space was designed to cover this demand, following the colours that appear in the photo that inspired its owner. The result is a colourful, modern and alternative.
2-The packaging, increasingly dispensable
More and more companies are betting on a more sustainable development. This begins with packaging, what covers the products and finally gets discarded. For example, plastic bags are an element that is progressively being eliminated from stores and supermarkets.
Even so, there are companies that go further. This is the case of the NU Grocery store, who just opened a store in Ottawa (Canada). In this new space the consumer is encouraged to be the one to bring their own packaging. The idea is for the consumer to reuse jars, trays or bags he already has at home. In the store, they will weigh the package before filling it and so will only be charged for the content. For bulk foods, such as beans or nuts, biodegradable paper bags are available.
3- Spaces inspired by historical archives
The sobriety of the shelves of a traditional archive can be an ideal support element for a store. If you combine the shape and the colour, the shelves go unnoticed, giving greater prominence to the products. In addition, they offer an elegant and imposing appearance.
What do you think? This has been applied by the Arket firm in its new store in Copenhagen.
4- Collaborate with local producers and bet on the ecological
The demand for organic products and proximity is booming. For many, it is already a lifestyle. So why not offer them in our store? Even large supermarket chains, such as Walmart, are beginning to incorporate spaces or even restaurants of organic products, fresh and compatible with the local economy.
5 – Turn your place into a musical space
Many companies hire a dj or a music group to play on the day of its inauguration. But what if music was offered periodically? If we want the people who enter our store to have a unique and very special experience, this is a very original way of doing it. In addition, you can contribute to introduce new artists as an independent stage.
6- Take advantage of millennial generation
Millennial generation today is between 20 and 30 years old. It is a generation marked by video games, personal freedom, solidarity and fast food (among many other things, of course). We are part of it and we can say that the market has not always taken us into account. We are demanding and we value personalization and participation. Now and in the next few years this generation will form new families, generating new and greater demand. Considering this group allows approaching a large number of consumers and their families. This reality is, once again, a great opportunity for the retail sector.
7- The Japanese influence on food
Japanese products are fashionable. In the field of food is where it is perceived a greater growth. A clear example is the MUJI brand, which has opened its first store with fresh produce, while promoting eco-sustainable food. The minimalist aesthetic and the interaction between fashion and food seems to be a path with much future.